Latest On-Page SEO Techniques for Digital Marketers

September 28, 2021 9 Comments

Do you want to get expertise in SEO?
On the basis of years of experience and web skills, we are offering a solution to all your ranking problems with these On-Page SEO Techniques.

You must be aware of the SEO method! SEO is the practice of increasing search engine rankings to appear higher in search results

bringing more traffic. Doing the right SEO is essential for delivering traffic, authority, leads, and sales. The very crucial and first thing

is On-page SEO.

On-Page SEO Factors and Tricks

On-Page SEO is about Optimizing content, code, and other parts which you control.

It includes 7 factors to care about while optimizing a site On-page.

On-page SEO Factors

1-Keyword Optimization

Keywords are the terms people search on search engines which is the first and the basic thing to understand. You have to

understand the search method of search engines i.e. Google, in order to clearly understand keyword optimization. Google owns more

than 90% search market and aims to deliver relevant search results, to do that search engine has to know what information is out there.

Google has automated software called search bots or spiders that visit the websites called crawling. They add the pages they crawl to

the googles index which is a huge list of trillions of websites. Google uses the most relevant search results from that catalog. As keywords are

the words people type or speak, and by optimizing you are telling Google that your content is relevant to certain queries regarding

searched keywords.

So when you are doing On-page SEO you are actually helping Google’s crawlers to crawl and understand your content. So checking

outranked keywords online and arranging content around would be a smart writing way. For that, there is more than one way. We can check

by typing a keyword and Google will help us by suggesting other terms in the search bar. Those are the ranked keywords abundantly searched

by users. And also you can use smart software to check ranked keywords i.e. SEMrush, Google AdWords, etc.

7 Best Locations to place keywords

After choosing the desired keywords, the next and most important task is to place those keywords in the right locations. Those key locations are as follows:

  1. Page titles
  2. Meta descriptions
  3. Headings and Subheadings
  4. Content
  5. Images
  6. URLs
  7. Links

Rather, showing results against the keywords google makes sure about what people really mean.

This is called search intent. For that purpose semantic keywords are used to make Google understand the content.

On the basis of the length of the keyword, these can be short, medium, and long.

2-Title Tags

The title tag is actually the title of the web page which is displayed as a search result tag on the SERPs. It looks like a clickable title

line and is very significant regarding On-Page SEO Techniques. It usually contains the keyword searched. Title tags must be attractive and catchy as it is the

gateway to entering a web page. It describes best your content in 55-60 words.

Similarly, subheadings and further headings could also be keyword-oriented.

3-Meta Description

Meta Description is the small description of the keyword in the search results under the page link. It bears a maximum of 155-160

characters. Using keywords in Meta descriptions proves helpful for google about the relevancy of content to a search term and attracting people to open the link although these are not ranking factors anymore.

4-Internal links

These are the links within your site to your own content. This enables a viewer to go through the content thoroughly. More content

means more internal links, as it allows viewers to undergo in-depth resources. There are other link-building methods regarding Off-Page SEO, we will talk later about those.

5-Content Quality

Valuable Content is the soul of the web. The techniques are the way to present that content. It is a must for digital marketers in 2021 to keep this On-Page SEO Technique that content quality matters a lot. Content must be keyword-oriented and here desired key terms can be used many times without letting down readability. Spelling and grammar should be correct. Semantic keywords are also used here. Content must be massive as more content ranks better. Weighty content is one of the good techniques of On-page SEO. It is observed that content with more than 2000 words has more chances to be on the first page in search results.

6-Image optimization

Proficient and content-related images enhance the beauty of content. Image is the visual description of the content and plays a crucial

role in optimizing On-page. Renaming an image in accordance with keywords and describing its alt text accordingly is an excellent approach to On-page SEO. One must check the image size and use the optimum size as it affects the web page speed if weighty.


Secured websites with SSL certification or HTTPS tend to rank earlier. Websites with older domains are considered to be more secure. So website security is an important factor regarding On-page SEO.

Benefits of SSL Certification

Enhanced Security: SSL certification encrypts sensitive data such as credit card numbers, usernames, passwords, and other personal information. This ensures that the data remains secure and private while in transit.

Improved On-Page SEO Techniques: Google uses SSL as a ranking factor for websites. Websites with SSL certification have a higher chance of ranking higher in search engine results pages (SERPs).

Increased Trust: SSL certification helps build trust and credibility with website visitors. When users see the padlock icon and the “https” in the URL, they feel confident that their data is safe and that the website is legitimate.

Types of SSL Certificates

  1. Domain Validated (DV) SSL Certificate: This type of SSL certificate only verifies the domain name of the website. It is the most basic and affordable type of SSL certificate.
  2. Organization Validated (OV) SSL Certificate: This type of SSL certificate verifies the domain name and the organization behind it. It provides a higher level of security and is ideal for businesses that collect sensitive data.
  3. Extended Validation (EV) SSL Certificate: This type of SSL certificate offers the highest level of security and trust. It verifies the domain name, organization, and location, and displays a green address bar in the browser.

How to Get Started with SSL Certification?

  1. Choose a reputable SSL provider: There are many SSL providers in the market, but not all are created equal. Choose a provider that offers reliable SSL certificates and excellent customer support.
  2. Determine the type of SSL certificate you need: Decide on the type of SSL certificate based on your website’s needs and the level of security you require.
  3. Generate a CSR (Certificate Signing Request): A CSR is a message sent to the SSL provider requesting a digital certificate. It contains information such as domain name, organization name, and location.
  4. Install the SSL certificate: After receiving the SSL certificate, install it on your web server following the provider’s instructions.

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