Latest On-Page SEO Techniques in 2021 for Digital Marketers
Do you want to get expertise in SEO?
Is your website unable to be on the first page?
On the basis of years of experience and web skills, we are offering a solution to all your ranking problems with these On-Page SEO Techniques.
You must be aware of the SEO method! SEO is the practice of increasing search engine rankings to appear higher in search results
bringing more traffic. Doing the right SEO is essential for delivering traffic, authority, leads, and sales. The very crucial and first thing
is On-page SEO.
On-Page SEO Factors and Tricks
On-Page SEO is about Optimizing content, code, and other parts which you control.
It includes 7 factors to care about while optimizing a site On-page.
Keywords are the terms people search on search engines which is the first and the basic thing to understand. You have to
understand the search method of search engines i.e. Google, in order to clearly understand keyword optimization. Google owns more
than 90% search market and aims to deliver relevant search results, to do that search engine has to know what information is out there.
Google has automated software called search bots or spiders which visit the websites called crawling. They add the pages they crawl to
googles index which is a huge list of trillions of websites. Google uses the most relevant search results from that catalog. As keywords are
the words people type or speak, and by optimizing you are telling Google that your content is relevant to certain queries regarding
So when you are doing On-page SEO you are actually helping Google’s crawlers to crawl and understand your content. So checking
out ranked keywords online and arranging content around would be a smart writing way. For that, there is more than one way. We can check
by typing a keyword and Google will help us by suggesting other terms in the search bar. Those are the ranked keywords abundantly searched
by users. And also you can use smart software to check ranked keywords i.e. SEMrush, Google AdWords, etc.
7 Best Locations to place keywords
After choosing the desired keywords, the next and important task is to place those keywords in the right locations. Those key locations
are as follows:
- Page titles
- Meta descriptions
- Headings and Subheadings
Rather, showing results against the keywords google makes sure about what people really mean.
This is called search intent. For that purpose semantic keywords are used to make Google understand the content.
On the basis of the length of the keyword, these can be short, medium, and long.
The title tag is actually the title of the web page which is displayed as a search result tag on the SERPs. It looks like a clickable title
line and is very significant regarding On-page SEO. It usually contains the keyword searched. Title tags must be attractive and catchy as it is the
gateway to enter in a web page. It describes best your content in 55-60 words.
Similarly, subheadings and further headings could also be keyword-oriented.
Meta Description is the small description of the keyword in the search results under the page link. It bears a maximum of 155-160
characters. Using keywords in Meta description proves helpful for google about the relevancy of content to a search term and attracting people to open the link although these are not a ranking factor anymore.
These are the links within your site to your own content. This enables a viewer to go through the content thoroughly. More content
means more internal links, as it allows viewers to undergo in-depth resources. There are other link-building methods regarding Off-Page SEO, we will talk later about those.
Valuable Content is the soul of the web. The techniques are the way to present that content. It is a must for digital marketers in 2021 to keep this On-Page SEO Technique that content quality matters a lot. Content must be keyword-oriented and here desired key terms can be used many times without letting down readability. Spellings and grammar should be correct. Semantic keywords are also used here. Content must be massive as more content ranks better. Weighty content is one of the good techniques of On-page SEO. It is observed that the content with more than 2000 words has more chances to be on the first page in search results.
Proficient and content-related images enhance the beauty of content. Image is the visual description of the content and plays a crucial
role in optimizing On-page. Renaming an image in accordance with keywords and describing its alt text accordingly is an excellent approach to On-page SEO. One must check the image size and use the optimum size as it affects the web page speed if weighty.
7-SSL / HTTPS
Secured websites with SSL certification or HTTPS tend to rank earlier. Websites with older domains are considered to be more secure. So website security is an important factor regarding On-page SEO.