Practical Guide to Search Engine Optimization 2021 | How It Works

October 28, 2021 0 Comments

What is SEO

SEO and its Importance in 2021

SEO full form is Search Engine Optimization. It is the process of ameliorating the content so that it can be discovered through organic search results.

Perks of SEO

  • Search traffic is completely free, it is not like paying for ads on search engines.
  • When your content ranks high it remains there for long time because organic traffic is consistent.
  • Due to vast number of internets users, you will have the greater opportunity to get huge audience.

Types of SEO

1. Off-page SEO

2. On-Page SEO

3. Technical SEO

How Google Search Engine Works

Crawler

Google web crawler also known as the spider, is a tool that goes to every web page on google to discover their content and their categories. It gets information that is publicly on the internet. It starts from already known URL’s which are also known as seeds. By visiting them, google web crawler further goes into hyperlinks on that page. By doing this, it becomes able to collect a huge amount of information.

Indexer

After content discovery is done by a web crawler, they gather all collected information and go back to the Google server, so the information can be added into its ‘search index’. Google indexer does this. This is done for the ease of users. When people search for something in the search engine, Google goes into that index and provides that required information.

If we write something in the search box and as a result, google provides every webpage available on the internet, then it becomes bad for the user and it may lead to disappointment for the user. So, to avoid such a situation, Google has designed “Google’s Ranking Algorithms. 

What is Google’s Ranking Algorithm?

Google has designed systems that can sort billions of web pages in its search index. It is

done so that most relevant web pages are shown when users search them. These systems also increase the speed of web search to facilitate the user. These systems are made through long series of algorithms. These algorithms go through many factors so that the most useful and relevant information is shared. Google has a lot of ranking signals for ranking web pages. They keep them updated many times a year. Most of those updates are short that is not picked by every user. But occasionally google also release major updates.

The most important factors that are needed to understand from fundamental standpoints are below.

Important Google’s Ranking Factors

  1. Backlinks

Backlinks are links from one website’s page to another’s page. Just get the example votes to better understand backlinks.

When we get backlinks, it is another website’s vouching for the content on your page. The more “votes” you get from credible sources, the higher the trust will be. In addition, more are the chances to win.      

2. Search Intent

It represents the reason behind the searcher’s query.

3. Content Depth

The number of experts devoted to a broad range of issues surrounding a certain primary topic is referred to as content depth. This encompasses individual content pieces as well as entire domains. The number of experts devoted to a broad range of issues surrounding a certain primary topic is referred to as content depth. This encompasses individual content pieces as well as entire domains.